big rock brewing | barn burner mix pack
Big Rock Brewing approached us to help launch their latest innovation, The Barn Burner mix pack. This new 4-can collection needed to make a splash, with product visuals that captured its bold spirit and unique flavors. The goal was clear: create compelling product photography that showcases each brew, highlights the rustic theme, and has enough energy to spark curiosity among beer lovers.
Our Approach:
We took Big Rock’s vision and turned up the heat by crafting an immersive visual experience. Using a combination of probe and cine 50mm lenses, we brought each can to life with distinct vignettes, making the most of texture, lighting, and movement.
Set Design & Lighting: We carefully designed the set to create a rustic yet vibrant atmosphere that would speak to The Barn Burner’s lively name. Warm, golden lighting complemented the cans' design and added depth to the mix pack reveal.
Location Scouting: To create authenticity, we sourced a setting that echoed the brand's rustic, adventurous vibe. The selected location became a crucial component in delivering the raw, barn-inspired feel Big Rock was after.
Motion Content & Mix Pack Reveal: Every vignette included subtle motion, giving viewers an engaging perspective on the cans and enhancing the visual story. We incorporated a dynamic mix pack reveal to round out the experience, with fluid transitions and angles that pulled focus on the full lineup.
Editing & Final Polish: Our in-house editing team brought the entire concept together, creating a finished product that hit the mark on Big Rock’s vision for a modern, visually compelling showcase for their mix pack.
