CITIZEN BREWING
CITIZEN BREWING
Format: Paid and Organic Digital
Role: Producer, Director, Cinematographer, Editor
Duties: Coordinate team & talent. Produce, Shoot, and edit on-time and on budget.
Shoot Locations: Calgary
Our recent collaboration with Citizen Brewing is an exciting journey into their world. We're delighted to present a compelling project featuring a captivating 2-minute hero video and three engaging 30-second social media cuts. Partially shot on Super 8 film, this project adds a unique and nostalgic touch to the visual storytelling, allowing you to fully experience the flavor, passion, and community that define this unique brewery.
TEATRO GROUP
TEATRO GROUP
Format: Paid Digital
Role: Producer, Interview Director, Post-Supervision
Duties: Pitch creative to marketing and brand stakeholders (external and internal). Coordinate location, team, and external talent. Plan, schedule and execute on time and on budget.
Shoot Locations: Calgary
Digital Nomad
Digital Nomad
Format: Paid and Organic Digital
Role: Producer, Post Supervisor
Duties: Coordinate team & talent. Ensure production is on-time and on budget. Supervise post-production to ensure timelines and creative goals are met.
Shoot Locations: Calgary
We were challenged to create content that could both function as a storytelling piece and product-focused cutdowns. We thought a savings journey was the perfect way to position Neo as both a lifestyle and financial brand. The team and I were challenged to produce this piece with a micro-budget. Regardless of financials, our team always strives to create content we can be proud of, so we had to get creative and resourceful. I messaged my friend Josh, who at the time was living out of his bus while in school, and asked if he would be willing to participate in a video project and film his daily life for an afternoon. We talked about his financial goals, where he wants to be in the future, and what is important to him. The 2-Minute cut is the candid story we got.
Below are the digital ad cutdowns that were produced from this project.